TYPE
Branding
Art Direction
Illustration
Design
Visual Expression
Campaign Asset Creation
Graphic Design
Branding, Art Direction, Illustration, Design, Visual Expression, Campaign Asset Creation, Graphic Design
Client
Serial 1, Lehi UT
INSPIRED BY HARLEY-DAVIDSON
Inspired by the entrepreneurial spirit of Harley-Davidson’s founders and the groundbreaking legacy of their first motorcycle, known as “Serial Number One,” Serial 1 creates innovative eBicycles that turn every ride into an adventure.
In 2020, Shea joined Serial 1 to assist both the product and marketing teams, focusing on design and marketing materials to enhance the brand's appeal to eBike customers while preserving the Harley-Davidson legacy.
DESIGNED TO MAKE RIDING FUN
The Bash MTN is a playful hardtail “mountain bike”, for the young at heart—perfect for riders looking to jib, jump, and speed along with a smile. We aimed to create graphics that complement this spirit while preserving the signature clean lines and simplicity of their eBikes. This bike is all about playfulness and enjoyment, without taking itself too seriously.
EFFORTLESS JOY
From inception to marketplace and beyond—we help with every touchpoint. Product colorways—check. Graphics—check. Emails, social, ads, pop’s, swag—check, check, check and check. Serial 1 lives to ebike and ebike’s to live, and we are right there for the journey. Always there to make the ride the best experience and successful as possible.
