TYPE
Branding
Graphic Design
Visual Expression
Branding, Art Direction, Illustration, Design, Visual Expression, Campaign Asset Creation, Graphic Design
Client
Bridger Gear
THE WORLD'S FIRST HAMMY PACK
This isn’t just another fanny pack—it’s the world’s first fanny pack–hammock hybrid. Bridger Gear came to us with a wild idea and an even bolder vision: build a brand system as innovative as their product.
Founder Skyler drew inspiration close to home, choosing the Maguire Primrose—a rare bloom found in Logan Canyon, just miles from Bridger Gear HQ—as the heart of the logo. From there, we crafted a visual identity rooted in nature, adventure, and originality—designed to grow with the brand, just like the primrose itself.
GRIT, WARMTH AND ORIGINALITY
Bridger Gear’s color palette evokes canyon walls, red rock trails, and the resilience of adventure—balanced with optimism and accessibility, and finished with a surprising twist. The Maguire Primrose itself gives the brand a distinct signature in a category often dominated by earth tones. Together, these colors feel natural yet fresh, authentic yet disruptive—creating a system that reflects both the landscape Bridger Gear calls home and the bold spirit of its products.
